The jewelry industry is expected to grow at a rapid rate, until 2020 and beyond. Certain segments of the industry are particularly shining brighter in terms of current market trends, and all businesses must keep up to extend their reach to customers. Today’s jewelry trends are divided into fashion trends and market advancements. Customers are striving to stand out more, requiring more unique colors and beautiful patterns. At the same time, customers want to tell a personal story through their jewelry. With regards to the market trends, e-commerce and variety shopping are very prominent. Customers want more variety andare able to shop for what makes them happy. It is about telling their own story, and the current market trend is a perfect depiction of this. Here is what is hot at the moment, and what you need to look out for.
A major trend that is becoming more apparent is the prominence of specialty jewelry. Specialty jewelers are targeting specific demographics in the market, based on style and fashion- and reaping the benefits. Make sure your business offers specialty items targeted to the segment of customers you wish to reach. Customers who purchase jewelryare mainly looking for specific factors such as business reputation, sales professionalism and service, and product quality. With increasing competition and customer awareness, make your salesmen knowledge is refined and service is optimized. At the same time, always ensure product quality in order to smooth out the sales process. The best way to keep tabs on specialty jewelry is to keep updated on fashion and market trends. This keeps you fully invested on the idea of offering specialty jewelry to your target demographic. At the same time, offer a variety of items to appease many different character tastes. This ensures that at least some of your items will strike with the customer and leave them satisfied.
Next, it is important what the emergence of social media and online purchasing means to the jewelry business. A greater percentage of online shoppers are shopping for jewelry, and an even larger percentage of jewelry shoppers are purchasing online. Most intriguingly, the majority of the jewelry purchased online are diamonds (nearly half), followed by watches and other pearls. The majority of jewelry online purchases are made on special occasions such as Christmas, Mother’s Day, Valentine’s Day, and weddings. The emergence of the online platforms means that customers are able to fully customize their shopping experience for themselves. They will be able to take their time in choosing what they like and proceeding with what makes them happy. This sort of personal purchasing can actually replace most of the sales processes that go on inside a retail store. Luckily, many retailers within the industry can offer an enhanced personalized experience by keeping the customers updated with professional advice. Since customers shopping online rely on their own eye, it is often useful for professionals to give advice and share what they feel is best.
In terms of jewelry design, the aspect that is becoming very prominent is the physical characteristics that stand out. In other words, the more unique the item is the better. It is all about standing out from the rest and making a statement. Examples of this are large pearl earrings, or unique long pearl earrings. The more they stand out, the more popularly seen with celebrities and people looking to stand out. At the same time, neon jewelry is becoming increasingly popular. You will begin to see people combine neon colored necklaces or bracelets with white pieces of jewelry. The thought behind this trend is that it invokes happiness and bright thoughts. Furthermore, the more colors worn is becoming better! A variety of colors in a beautiful pattern helps people stand out more and look bright and happy. Lastly, emeralds and hearts are becoming in fashion for now, and likely for the near future. Emeralds have also been adorned by many all over the world, and now it is becoming increasingly so. Heart shaped items such as earrings are becoming increasingly worn to showcase their personal feelings and that tells a unique story.
Conclusion: The jewelry industry is ever expanding, so it is important to understand customer expectations and market trends. It is also important to understand the prevalence of online purchasing and how you can optimize your e-commerce operations to target key customer demographics. Customers want to tell their own story and begin to set trends with their own stylistic fashion. At the same time, there is a growing need for a variety that is offered through heightened competition and online shopping. In terms of actual design, customers want more colors and unique patterns. The more they stand out, the more desirable in 2019.
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